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The campaign is rooted in the insight that lack of awareness and information is a hindrance to young people when they need legal assistance. Along with Instagram’s safety controls, this will equip them and their caregivers to take informed legal action and interact with justice systems.
In partnership with Nyayaa, an open access legal information platform, and We The Young, a youth media organisation showcasing stories of young Indians, Instagram has today launched ‘My Kanoon’, to simplify and explain the laws to young people. A total of 30 reels would be published in this series, by a diverse set of 6 creators - Amritha Suressh, Poornima Ravi, Antara Naina Roy Majumder, Tanya Appachu, Maitrayanee Mahanta and Samruddhi Patil in their own native languages.
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The campaign will last for a month and will unfold in two parts - first, a six part training program for creators on ways to build more inclusive spaces online, and second, a content series on Reels, highlighting safety features available for women on Instagram.
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